Who we are

ABOUT US

SDV GROUP

With almost 20 years of retail experience in the textile area, the SDV group was founded in 2005 in Portugal by Joaquim Dias Cardoso. From this, it started its expansion to Poland and China.

The group continuously invests in its growth, which allows it to offer customers quality products at competitive prices, ensuring that these meet the diverse needs of consumers, always complying with the standards of each country.

Trading, currently concentrated in Poland, is the most significant part of the business, representing about 70% of the group's global sales.

In Portugal, the group has a strong presence, given the large number of shops distributed throughout the country, through its own CODE brand.

Own brand products extend to international trade through business partners.

"So people can express their individuality and project confidence through clothing. Design, within reach of everyone, is what drives us."

COMENDATOR – JOAQUIM DIAS CARDOSO
FUNDADOR

ABOUT US

Our History

Founded in 2005 by Joaquim Dias Cardoso, after selling his majority shareholding in the Maconde group, SDV has been a partner of the Jerónimo Martins Group in the textile retail sector. In 2006, the succession was ensured by Carla Cardoso, daughter of the company's founder.

With about 300 employees spread over 3 countries, Portugal, Poland and China, the group's mission is to make fashion accessible, providing all its customers with the best service. Know-how and customer focus are the pillars, making the group a true business partner for all retailers.

Who we are

Management Board

José Alvares Ribeiro

José Luís Álvares Ribeiro was born in Porto (Portugal) in 1963. He started his education at the Oporto British School (Porto, Portugal) and finished at the Liceu Garcia de Horta (Porto, Portugal) in 1981.

He graduated in Civil Engineering (1986) from the Faculty of Engineering of the University of Porto (FEUP) and holds an MBA from the Georgia Institute of Technology (Atlanta, USA, 1988).

Between 1987 and 1988, he worked at Planning-Design Group,Inc. in Atlanta.

He returned to Portugal in 1989 to take up the post of Managing Director at Inter-Risco - Sociedade de Capital de Risco, SA until 1997.

In 1997 he became a director of the Symington Family Estates group until 2018.

In 2018, he is invited to become CEO of the SDV group where he remains to date.

Tiago Cardoso

Tiago Cardoso was born in Porto (Portugal) in 1997.

In 2016, he finished his school education at College Alpin Beau Soleil (Villars-Sur-Ollon, Switzerland), graduating in 2020 in Business Management from Instituto Empresa (Madrid, Spain).

Simultaneously, during 2019 and 2020 he worked at Accruepartners - Consultoria Fiscal e de Gestão, Lda.

His journey within the SDV group begins in October 2020, as an advisor to the board and project manager, after several professional internships within the group throughout his training.

In April 2021 he was invited to join the SDV group management.

Tiago Cardoso

Tiago Cardoso was born in Porto (Portugal) in 1997.

In 2016, he finished his school education at College Alpin Beau Soleil (Villars-Sur-Ollon, Switzerland), graduating in 2020 in Business Management from Instituto Empresa (Madrid, Spain).

Simultaneously, during 2019 and 2020 he worked at Accruepartners - Consultoria Fiscal e de Gestão, Lda.

His journey within the SDV group begins in October 2020, as an advisor to the board and project manager, after several professional internships within the group throughout his training.

In April 2021 he was invited to join the SDV group management.

Carla Cardoso

Carla Cardoso was born in Covilhã (Portugal) in 1971.

In 1989 he finished his schooling at the Liceu D. Manuel II (Porto, Portugal), graduating in 1998 in Management of Financial and Tax Companies by the Instituto de Estudos Superiores Financeiros e Fiscais (Porto, Portugal).

He began his career in 1994 with Global Seguros, moving on to Linha Atlântico in 1995.

In 1999, she took on the position of Finance Director in the Maconde group. Later, in 2000, she was invited to join the administration, remaining in the group until its sale in 2002.

She makes her debut in the SDV group in February 2003 as a director at the time of the group's foundation, taking over its financial portfolio.

In 2007, he became Chairman of the Board of Directors, where he remains until today.

Mission and Objectives

Structure, innovation and efficiency in the outsourcing market

The group's mission is to offer customers an up-to-date, fashionable, quality product at the best price on the market and with maximum efficiency.

In order to create a value proposition, the group has defined a structure it is proud of, from category management, design, sourcing and marketing, supporting the distribution chain of textile products.

As an example, we present the partnership established between SDV Polska and the worldwide known network Biedronka.